FEMALE KENYAN ARTIST XTATIC SIGNS HISTORIC DEAL WITH SONY MUSIC ENTERTAINMENT

Sony Music Entertainment Africa is proud to announce the signing of rising African rapper, Xtatic, to a multi-album and full management deal.

The deal marks a first for a Kenyan artist and sees the hotshot rapper, songwriter and performer (born Gloria Edna Mecheo) join a global roster of artists on Sony’s RCA label that includes the likes of Usher, Chris Brown, R Kelly and Pink.

The 21-year-old was recently in Johannesburg, recording tracks for her debut full-length album with hot new producers ‘The Fahrenheitz’.

The record will be released later in 2012 as part of the multi-album recording deal Xtatic has inked with Sony and is being preceded by the first single, ‘WILD!’ due to hit the airways in the next two weeks.

Xtatic has also signed a full services management deal with Sony Music and ROCKSTAR4000, and worldwide Music Publishing deal with ROCKSTAR PUBLISHING, positioning her for a full assault on the South African, Nigerian, Kenyan, Pan African and, ultimately, global music scenes.

“We’re convinced that Xtatic has the kind of standout talent that will take her into many different markets and are thrilled to welcome her into the Sony recording family,” says RCA Africa Director, Spiro Damaskinos.

“Xtatic is without doubt one of the most promising, talented and exciting contemporary hip-hop artists to emerge from the continent in recent years,” adds Jandre Louw, Founder and CEO of ROCKSTAR4000 Music Entertainment. “We are truly ecstatic to work with her and thrilled to be part of the Sony Music team to take her and her music to fans across the world