Kagasheki
“We want to give potential tourist a world-class online experience when
learning about Tanzania”
A delegation from the Ministry of Natural Resources and
Tourism was treated to short seminar on ways to more effectively market
Tanzania via the internet and online advertising by experts from Microsoft
Advertising and Bing.com Tuesday afternoon at Century Link Stadium in Seattle. The delegation headed by the Honorable
Ambassador Khamis Kagasheki, Minister of Tourism and Natural Resources and Dr.
Aloyce Nzuki, Managing Director of the Tanzania Tourism Board, were given a sneak
peak at Microsoft and Bing’s robust global advertising platform.
Mr. Allen Afshar of Microsoft Advertising and Mr. Dave
Feldman of Bing led a roundtable discussion in which representatives from the
TTB, Ngorongoro, and TANAPA were all able to ask questions directly about ways to
more effectively manage their perspective dockets as well as tourism as a whole
in Tanzania.
Ambassador Kagasheki, who is famously known for carrying his
tablet computer everywhere he goes and being a big supporter of technology, and
especially use of the internet in marketing Tanzania, took full advantage of
the meeting to find ways that the Ministry can more effectively monitor the
overall reputation of the Republic online as well as how to effectively reach
out to potential tourist around the world using one dynamic platform.
“We want to give potential tourist a world-class online
experience when learning about Tanzania that will include all of the latest
technology for interaction and engagement and ultimately with the end result
being a net gain in tourist.” said Kagasheki.
Being that Social Media, especially Facebook is currently a
very hot place for advertising, what caught the Ambassadors attention was the
fact that Bing has a relationship with Facebook that integrates search results
with information from a user’s Facebook friend list which creates more targeted
and effective advertising opportunities.
“For Tanzania to compete globally in the competitive tourism
market we must incorporate the newest and most innovative ways to market our
country to the world and for sure Microsoft and Bing have some outstanding
tools available to accomplish this task.” Said Ambassador Kagasheki
Mr. Feldman and Mr. Afshar concluded the seminar by inviting
the Ministry to let them know how Microsoft and Bing can be of assistance in
the future in helping Tanzania develop a strategic and long term online
marketing and advertising strategy.
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